The Brief of Duolingo
The Brief of Duolingo
Many international students find Duolingo to be a new and convenient language learning platform. Before the COVID-19 pandemic, I used to think that most schools only accepted IELTS and TOEFL for language testing. However, due to the pandemic, many students couldn't take in-person tests. Duolingo's availability allowed them to take language exams from home and apply to schools online.
Audience Research
Duolingo.com's audience is nearly evenly split by gender, with 48.92% male and 51.08% female users. The majority of its visitors fall into the 18-24 age group, indicating a younger demographic. Audience interests show a notable focus on video game consoles, accessories, and news, suggesting engagement with gaming and current events content.
Big Idea
Duolingo is not only a software that can be used for language testing, it is also a very good translator for any country's language. It can translate by voice input, it can translate by typing, or you can select text on a web page and translate it. You can also do free exercises to improve the language you want to learn!
Don't worry that you won't be able to communicate easily when you travel to other countries, it can translate everything for you!
Visual Design Progression
Virtual Design
